Lately, I've noticed a real shift in the Florida market—more than 1 in 10 active listings are now priced below what the sellers originally paid. That means plenty of owners are adjusting their expectations to actually make a move, instead of waiting for top dollar. In certain Florida neighborhoods, nearly half the homes up for sale have already dropped their asking prices, and it's not unusual to see sellers offering concessions just to get things moving. After such a big run-up in prices, it's not surprising: higher borrowing costs and more homes on the market have changed the game. Some folks who bought near the peak are choosing to take a smaller return just to cut their losses, lower carrying costs, or move out of neighborhoods that didn’t turn out as expected. From what I’m seeing, more Florida sellers are willing to meet buyers where the market is, rather than where they wish it was. If you're a military family or VA buyer in Duval County, you know how fast this can impact your search—and why straight talk about pricing is more important than ever.
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