Gen Z buyers lead every generation on affordability trade-offs

I’ve seen a lot of different buyers come through the Duval County market, but Gen Z is setting a new tone. They’re leading the way when it comes to making affordability trade-offs—willing to cut spending and even opt for smaller homes just to get their foot in the door. That’s a level of financial flexibility I respect, especially after helping plenty of VA and military families weigh similar choices for nearly a decade. Across the globe, Canadians seem most open to downsizing, while British buyers are having none of it. Around here, knowing what you’re willing to give up—and what you’re not—is half the battle in getting a deal that actually works for your life.

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